1What is an SEO audit and why does my website need one?
An SEO audit is a comprehensive review of your website. It examines every factor that affects how Google ranks you. That includes your technical setup, your content, your backlinks, your site structure, and how you stack up against competitors. Most websites have more issues than their owners realise: slow load times, crawl errors, thin content, toxic backlinks, keyword cannibalisation; all costing you rankings and traffic. An SEO audit surfaces all of it so you can fix what's actually broken.
2What's the difference between an SEO audit and a technical audit?
A technical audit is one part of a full SEO audit. It focuses specifically on the under-the-hood issues that affect how search engines crawl and index your site. Things like site speed, mobile usability, broken links, canonical tags, structured data, and Core Web Vitals. A full SEO audit goes broader: it covers technical SEO, but also on-page optimisation, content quality, backlinks, keyword opportunities, and competitor benchmarking. Our website audits cover all of it, so you get the complete picture.
3How long does an SEO audit take?
That depends on the size and complexity of your site. A focused audit on a small to medium business website typically takes 5–10 working days from start to delivery. Larger sites with hundreds of pages, complex site structures, or international SEO requirements may take longer. We'll give you a clear timeline upfront, and we stick to it. You won't be chasing us for an update two weeks in.
4How much does an SEO audit cost in the UK?
SEO audit costs in the UK vary depending on the depth of the audit and the size of your site. Basic automated reports can be generated for very little, but those are tools, not audits, and they'll give you a list of issues without any context, prioritisation, or strategy. A proper, bespoke website audit carried out by a specialist team is a different thing entirely. At Direwolf, our SEO audit services are priced based on your site's scope. Get in touch and we'll give you a quote.
5Can I do an SEO audit myself using free tools?
You can get started with free tools such as Google Search Console, Screaming Frog's free tier, PageSpeed Insights, etc. and they'll surface some issues. But free tools give you data, not interpretation. They'll tell you your page speed score; they won't tell you whether that's the thing actually hurting your rankings the most, or whether there's a bigger issue elsewhere. They flag duplicate content; they don't explain why it's happening or how to fix it properly. A professional SEO audit applies expert judgement to the data.
6Do you offer SEO audit services across the whole of the UK?
Yes. We're a London-based SEO audit agency but we work with businesses all across the UK. The audit process is entirely remote and none of the quality suffers for it. Whether you're in Birmingham, Leeds, Glasgow, Cardiff, or anywhere else, you'll get the same depth of analysis and the same level of expertise as any client we work with in London.
7What happens after the SEO audit is delivered?
We walk you through it, every finding, every recommendation, every priority. From there, it's completely your call. You can take the audit and implement the fixes yourself or with your in-house team. You can bring us in to handle the work for you. Or you can simply bank the knowledge and come back to it when the time is right. There's no pressure to continue working with us. That said, if you do want us to take things further, we offer full SEO services that pick up exactly where the audit leaves off.
8Will the SEO audit tell me why my traffic dropped?
Almost certainly, yes. Unexplained traffic drops are one of the most common reasons businesses come to us for a website audit, and they're almost always traceable. A Google algorithm update, a manual penalty, a technical issue that crept in during a site migration, a sudden drop in backlink quality; our audit digs into your Search Console data, your ranking history, and your site's health to find the root cause.
9How is your SEO audit agency different from others?
Most SEO audits are automated reports. A tool crawls your site, generates a list of flags, and someone sends it over in a PDF. That's not an audit, that's a printout. Our website audits are built by human experts who know what they're looking at and why it matters. Every finding is contextualised, every recommendation is prioritised, and every audit ends with a walkthrough session so you're never left staring at a document wondering what to do next.
10Do you carry out SEO audits for specific industries?
Yes, and the sector matters more than you'd think. An SEO audit for a law firm needs to account for YMYL (Your Money or Your Life) content standards, E-E-A-T signals, and local search competition. A technical audit for an e-commerce site involves faceted navigation, product page duplication, and crawl budget management. A website audit for a local trades business focuses on local SEO, Google Business Profile, and citation consistency. We apply the right lens for your industry.