The UK’s Leading AI SEO Agency That Gets You Big Wins

Optimising for AI means structuring your content and website so AI systems can easily understand, extract, and trust your information. This includes creating clear, factual, well-structured content that directly answers real user questions, using natural language and long-tail intent. AI looks for concise statements, strong topical depth, and clean structure; not keyword stuffing or long essays.
On the technical side, AI optimisation relies on semantic clarity: schema markup, accessible code, fast loading, open AI crawler access, and authority signals across the web. Elements like llms.txt, consistent brand citations, and expert-backed information help AI models identify your business as a reliable source. Once these foundations are in place, ongoing monitoring of AI citations and AI Overview visibility allows continuous improvement as models evolve.

AI can support SEO, but it cannot replace it. AI is highly effective at analysing data, identifying patterns, speeding up research, and generating first-draft content, but it does not understand context, nuance, accuracy, brand positioning, or real-world business goals the way a human strategist does. Modern SEO still relies on human judgement, originality, and expertise, especially as Google continues to prioritise E-E-A-T (experience, expertise, authoritativeness, trustworthiness).
So in practice, AI can automate tasks, but it cannot run an SEO strategy on its own.

AI Overviews change how visibility works in Google. Instead of sending users to websites, Google now answers many queries directly on the page. This reduces clicks to traditional organic results, even for sites that rank well. For businesses, the challenge is simple: if your brand isn’t included inside the AI Overview, you lose visibility before the user even considers scrolling.
However, this shift also creates a new opportunity. When your content is structured, factual, and authoritative enough to be cited inside an AI Overview, you gain front-of-page visibility without relying on a click. It becomes a new form of ranking; one where being referenced by the AI matters just as much as your blue-link position. This is why AI-focused optimisation, entity authority, and answer-ready content are becoming essential parts of modern SEO.

No, Google’s AI Overview and ChatGPT are two completely different things, even though both use AI to deliver answers. Google AI Overviews sit directly inside Google Search and summarise information from live, recently indexed web pages. Think of it as Google giving you a fast, source-backed snapshot of what the web says about your question.
ChatGPT, on the other hand, is a conversational assistant. It’s designed for back-and-forth dialogue, deeper explanations, and creative or complex tasks. It can browse the web when needed, but it’s not a search results feature, it’s a standalone AI you interact with.
The simplest way to think about it:
Google AI Overview answers a single question by pulling from trusted websites. ChatGPT becomes the assistant you talk to when you want a full conversation, guidance, or detailed reasoning.

SEO, AEO, and GEO are three layers of modern search optimisation.
SEO (Search Engine Optimization) is the foundation: optimising your site to rank on traditional search results through technical performance, content quality, and authority signals.
AEO (Answer Engine Optimization) focuses on structuring content so Google can extract direct answers for featured snippets, People Also Ask, and voice responses.
GEO (Generative Engine Optimization) targets visibility within AI-generated answers, ensuring your content is cited, referenced, or used as source material in tools like Google AI Overviews, Perplexity, and ChatGPT.
Together, they form a unified strategy: SEO builds discoverability, AEO increases zero-click visibility, and GEO positions your brand inside AI-generated responses. The strongest modern content is engineered to perform across all three.

No, GEO (Generative Engine Optimization) is not replacing SEO, but rather evolving alongside it. GEO is a new layer of optimization that complements traditional SEO by focusing on making content understandable and citeable for AI models, while SEO remains crucial for traditional search engine visibility and driving direct website traffic. Instead of a replacement, think of GEO as an adaptation of SEO for the next era of search engines.
Businesses now need both: SEO for visibility, and GEO for influence in AI-driven search experiences.

Organic search refers to unpaid results on search engines like Google. It’s the natural traffic your website earns based on authority and relevance, not because you paid Google (or other search engines like Yahoo and Bing) for ads.

Yes, AI search visibility is now essential for businesses. AI tools are becoming a major way people find information, and if your brand isn’t included in those answers, you’re effectively invisible.
Why it matters:
AI gives zero-click answers. If you’re not part of that answer, you don’t exist for that query. Clicks you do get are higher-intent, because users come after already seeing you in an AI summary. AI boosts trusted brands. If your content is cited, it strengthens your authority. Most competitors aren’t optimising for AI yet, so early adopters gain a real edge. Search behaviour is shifting toward conversational and AI-assisted queries, and visibility ensures you stay in the journey.